$750,000 pours into Aussie wine tourism

6 March 2020
  • Wine Australia invests $750,000 in the Australian Tourism Data Warehouse
  • Delivered under the Australian Government’s $50 million Export and Regional Wine Support Package 
  • Goes live in late 2020/early 2021

The Federal Government toasts Wine Australia’s $750,000 investment in the Australian Tourism Data Warehouse (ATDW).

The money will be used to boost the platform’s capabilities with the aim of encouraging more Australian wine businesses to market their wine tourism experiences online.     

Minister for Agriculture David Littleproud said this will help our wine producers reach deep into international markets and extend the great reputation of Australian wines.

“Add in promoting the experience of visiting the wine growing regions and the industry has got a winning formula,” Minister Littleproud said.

“Australian wine businesses have long been promoting their wine tourism experiences in our spectacular wine regions.

“The wine regions of Australia are among the most stunning landscapes in the world, and by spreading the word globally, tourist numbers will increase and demand for our world-class wine will inevitably rise.

“This investment is backed by the Australian Government’s $50 million Export and Regional Wine Support Package to support a globally competitive and productive wine industry.

“Australian wines are some of the best in the world and this funding will help our Aussie wine cellar doors reach a massive untapped global audience.”

Work on the platform will commence in 2020 and is expected to go live in late 2020/early 2021.

For more information about the Australian Tourism Data Warehouse, visit https://atdw.com.au/

Fast Facts:

  • Australia is the 6th largest wine producer and the 5th largest wine exporter, with two thirds of Australian wine exported. 
  • Australian wine exports globally reached $2.91 billion in the 2019 calendar year. 
  • In the year ending September 2019, 12 per cent of all international visitors to Australia (or 1.042 million people) indicated that they visited a winery during their trip. This was an increase of 1 per cent on the previous year.