MDB economic program helps agrifood tourism in Riverland and Murraylands

10 November 2020

The Murray-Darling Basin Economic Development Program is set to boost the potential and reputation of the Riverland and Murraylands with a new program to create opportunities for agribusinesses to expand or diversify into the tourism and food industries.

Minister for Resources, Water and Northern Australia Keith Pitt said the Regional Development Australia Murraylands and Riverland Agri Food Tourism Development Program project was all about putting more jobs on the menu.

“The program is being launched on 12 November with an online experience connecting local agribusiness with leading agrifood and tourism experts who are passionate about regional produce,” Minister Pitt said.

“We are supporting this initiative with $250,000 through the Murray–Darling Basin Economic Development Program as part of our commitment to help strengthen local economies.

“Supporting Basin communities to diversify by using their existing assets and infrastructure to enter the emerging agritourism industry could deliver higher yields and additional income streams to their businesses and the region.

“Providing job opportunities for the region’s youth is also one of the advantages of this program as young people are naturally attracted to the tourism industry and there is great potential to build a career in tourism encouraging families to stay in the region.

“When it comes to realising the full tourism potential of its exceptional produce, the Riverland and Murraylands regions have all the ingredients to be a recipe for success and become one of Australia’s—if not, the world’s—culinary capitals.

“With rich soils, moderate climate, diversity of irrigated crops, fruit fly-free status, proximity to markets, and good transport and power infrastructure, the Riverland and Murraylands is already at a competitive advantage.

“The aims of the Agri Food Tourism Development Program project are to increase the amount of agritourism product in the Riverland and Murraylands regions, develop food tourism products and establish an events calendar that celebrates the region’s food industry.

“Industry-leading experts will be available for consultation through one-on-one appointments, with irrigated agribusinesses interested in expanding or diversifying into the tourism and food industries encouraged to participate.”

The program is being led by Regional Development Australia Murraylands and Riverland (RDAMR) in partnership with Destination Riverland and Murray River, Lakes and Coorong Tourism Alliance. 

Agribusinesses interested in expanding or diversifying their current business into the tourism and food industries are encouraged to register online at www.aftd.rdamr.com.au or to contact RDAMR on (08) 8580 8500.